Rei Kawakubo, the creative force behind Comme des Garçons, holds the unconventional position of creative director for a brand that, despite its raw and creative ethos, has evolved into a business with an annual turnover exceeding $220 million. Kawakubo's unconventional journey into fashion is evident as she did not pursue formal training as a fashion designer; instead, she delved into the realms of art and literature at Keio University. This unconventional background has played a significant role in shaping Kawakubo's distinctive approach, allowing her to march to the beat of her own drum, both commercially and creatively. Her resolute individuality has earned her iconic status in the fashion industry, celebrated as a modernity trailblazer who continues to make waves. In addition to her role at Comme des Garçons, Kawakubo is also the co-founder of the revered retail destination, Dover Street Market, established in 2004 alongside her husband, Adrian Joffe. This venture further underscores her influence in reshaping and challenging norms within the fashion landscape.