Immersive Travel with a Fashion Twist

IFEXPERIENCE is redefining modern luxury by translating the dreamlike allure of White Lotus into real-world, participatory journeys across the world, with a distinctly French sensibility. Trusted by the world’s most iconic luxury maisons—those we admire for their timeless vision and savoir-faire—IFEXPERIENCE crafts immersive cultural experiences that speak the same language: one of elegance, refinement, and emotional depth. Founded in 2006 by Filippo Cosmelli and Daniela Bianco, the company reimagines the way we encounter art, heritage, and beauty. Through intimate, sensorial storytelling, IFEXPERIENCE designs journeys curated by Luxury's expert.

Immersive Travel with a Fashion Twist

If Experience is redefining modern luxury by translating the dreamlike allure of White Lotus into real-world, participatory journeys across the world, with a distinctly French sensibility. Trusted by the world’s most iconic luxury maisons—those we admire for their timeless vision and savoir-faire—IFEXPERIENCE crafts immersive cultural experiences that speak the same language: one of elegance, refinement, and emotional depth. Founded in 2006 by Filippo Cosmelli and Daniela Bianco, the company reimagines the way we encounter art, heritage, and beauty. Through intimate, sensorial storytelling, IFEXPERIENCE designs journeys curated by Luxury's expert.

  • Thoughtful Luxury, Rooted in Story

    At the heart of the brand lies a modern approach to luxury—one that favors emotional resonance over grand spectacle. IFEXPERIENCE elevates local heritage, art, and craftsmanship into tailor-made narratives that connect rather than dazzle. Aesthetics follow purpose, and every gesture carries meaning. Luxury here isn’t defined by opulence—it’s expressed in restraint, precision, and a quiet sense of wonder. With an archive of over 500 original experiences, from two-hour urban discoveries to multi-day cultural retreats, IFEXPERIENCE offers something beyond the expected. Every itinerary is led by expert narrators and crafted to stir the senses, awaken curiosity, and leave an emotional trace long after it ends.

  • Thoughtful Luxury, Rooted in Story

    At the heart of the brand lies a modern approach to luxury—one that favors emotional resonance over grand spectacle. IFEXPERIENCE elevates local heritage, art, and craftsmanship into tailor-made narratives that connect rather than dazzle. Aesthetics follow purpose, and every gesture carries meaning. Luxury here isn’t defined by opulence—it’s expressed in restraint, precision, and a quiet sense of wonder. With an archive of over 500 original experiences, from two-hour urban discoveries to multi-day cultural retreats, IFEXPERIENCE offers something beyond the expected. Every itinerary is led by expert narrators and crafted to stir the senses, awaken curiosity, and leave an emotional trace long after it ends.

  • Always Exploring

    The world’s full of hidden gems, IFEXPERIENCE will find them and make new experiences

  • Creative Approach

    They mix imagination, instinct, and a touch of daring to design one-of-a-kind experiences that truly reflect the legacy of luxury houses

  • Respect

    IFEXPERIENCE believes that sustainability and tradition are not constraints, but inspirations.

  • Always Exploring

    The world’s full of hidden gems, IFEXPERIENCE will find them and make new experiences

  • Creative Approach

    They mix imagination, instinct, and a touch of daring to design one-of-a-kind experiences that truly reflect the legacy of luxury houses

  • Respect

    IFEXPERIENCE believes that sustainability and tradition are not constraints, but inspirations.

  • Beyond the Journey, The IFEcosystem


    More than a curator of refined experiences, IFEXPERIENCE is also a strategic creative partner to leading international brands. Through its Creative Studio, the company develops bold yet thoughtful storytelling strategies, blending cultural intelligence with an intimate understanding of each territory. From immersive activations to editorial content and brand storytelling, IFEXPERIENCE helps luxury maisons engage their audiences in new, emotionally resonant ways. Over the years, IFEXPERIENCE has collaborated with some of the world’s most prestigious luxury houses—designing bespoke travel experiences, conceptual events, and cultural campaigns that align with each brand’s identity while pushing creative boundaries. Highlights include The Book of Fairytales experience for Dior in Florence (2023), The Art of Perfume Making journey in Grasse for Moncler (2022), and an exclusive high jewelry event on Lake Como for Cartier (2021). Each of these collaborations exemplifies IFEXPERIENCE’s unique ability to translate brand heritage into immersive, emotionally charged experiences. Its Concierge Service & Platform offers privileged access to a continuously updated ecosystem of high-end experiences—restaurants, exhibitions, hidden venues, and one-of-a-kind cultural events—curated with the same sensibility and discretion that define the brand’s DNA.

  • Beyond the Journey, The IF Ecosystem


    More than a curator of refined experiences, IFEXPERIENCE is also a strategic creative partner to leading international brands. Through its Creative Studio, the company develops bold yet thoughtful storytelling strategies, blending cultural intelligence with an intimate understanding of each territory. From immersive activations to editorial content and brand storytelling, IFEXPERIENCE helps luxury maisons engage their audiences in new, emotionally resonant ways. Over the years, IFEXPERIENCE has collaborated with some of the world’s most prestigious luxury houses—designing bespoke travel experiences, conceptual events, and cultural campaigns that align with each brand’s identity while pushing creative boundaries. Highlights include The Book of Fairytales experience for Dior in Florence (2023), The Art of Perfume Making journey in Grasse for Moncler (2022), and an exclusive high jewelry event on Lake Como for Cartier (2021). Each of these collaborations exemplifies IFEXPERIENCE’s unique ability to translate brand heritage into immersive, emotionally charged experiences. Its Concierge Service & Platform offers privileged access to a continuously updated ecosystem of high-end experiences—restaurants, exhibitions, hidden venues, and one-of-a-kind cultural events—curated with the same sensibility and discretion that define the brand’s DNA.

  • Plan You Stay

    Blending immersive travel and fashion-forward storytelling, IFEXPERIENCES offers a unique approach to cultural discovery. To explore their journeys, visit the official platform.

  • Plan You Stay

    Blending immersive travel and fashion-forward storytelling, IFEXPERIENCES offers a unique approach to cultural discovery. To explore their journeys, visit the official platform.